Last week I talked about how to write Instagram captions using a simple formula: hook, talk, and keep the conversation going.
Being on the platform for almost four years made me realize a few things as a writer. Surprisingly, Instagram is not just about pretty photos, a sharp feed, and aesthetic grids. It’s about writing compelling and effective captions too.
Sure, visuals are the first thing everyone sees there, and you should pay attention to edits, composition, and sharing good photos and videos but the caption is mostly what makes people come back to your account and interact with your posts.
With that in mind, I started to learn how to write better captions and through trial and error, I discovered that when I write like I talk or put a little more effort into sentence structure without losing authenticity, that’s when my posts reach the highest numbers.
But this is not about how to write good captions or how to reach high vanity numbers on Instagram. It’s about how writing in that microblog with a great audience made me a better writer and how you can use my experience for your benefit.
So, the first thing you should understand is that, like any other social media platform that could be in vogue now and active af (this is very important for this post), what you find on Instagram is visibility and instant feedback. You can achieve the same results on Twitter, depending on what you talk about, where your target audience is, and your visibility there. I want to explore that too this year, but let’s move on.
Why is this important? I only learned these lessons because Instagram is popular and I wrote in a niche that happens to have a great, generous, and active community. Experimenting there was the best thing because I got instant feedback.
Alright, I’m putting the cart before the horse here…
Here’s the list of three reasons why Instagram made me a better writer:
1. Instant feedback
I already said it but that was very useful. I mean, with a few posts in your feed, you already can see which captions generate the best engagement, and if you find some patterns there, you can use the same formula and hone the way you write, so you can reach more readers.
Sometimes you’re gonna fail, and the feedback will also be instant. And that’s the main take away here.
Writing on Instagram is like writing a paper for school and get a grade on the same day. Sometimes the first few minutes.
Yes, it can be overwhelming and frustrating but if you use it to mold your writing, it’s golden.
I decided to write every day there and there was a time when I shared two posts per day. And none of those posts could go out without a meaningful or well-crafted post, at least for me.
So, writing there made me create habits and a routine that I can apply now to any other kind of writing. This blog is an example of that.
3. You’ll not please everyone but you have to please yourself
The last thing I learned was that sometimes my posts didn’t go well and I wasn’t at my best disciplined day but I was so happy with the outcome of what I wrote, that I couldn’t care less about pleasing my reader, I was proud of my writing.
Sometimes you’ll write things people don’t like, sometimes you’ll touch wounds, sometimes you’ll be on spot, but don’t forget to be authentic, honest, and loyal to your values.
So yea, in a nutshell, I learned how to write to a specific audience, how to build a routine to write, and that writing can be tricky but at the end of the day it’s most important that you feel happy with what you do and stay true to your beliefs.
Now, between the lines…
Do you write on social media? What have you learned with that?