I did this before. A new start. And I backpedaled. I tell you why. Social media is a game. The more you play the game according to the rules the more you’re fed with badges, points, likes, comments, and a kind of validation you didn’t even know you wanted. If you try something different, you’re not rewarded as expected. If you do something wrong—again, according to the rules of the game—it’s game over. You’re out. Or, it’s gonna get harder and harder to go to another level or hit a high score.
You don’t wanna be out. It means you won’t get those things anymore. And it’s good. F- me, tell me you don’t smile every time you see a post of yours being liked by more than a thousand people all over the world. Tell me you don’t like seeing your feed reaching thousands of followers.
So, yea, the first time I decided to let Instagram aside and start blogging more, I didn’t see the same game in the blog at the same speed. Obviously. So I changed my mind and went back to Instagram. I was weak. Or I thought I wasn’t ready. But the real reason was that I craved the dopamine of metrics and the game but I failed to do the one thing that made me create a social media profile in the first place: I failed to create opportunities and share my work NO MATTER WHAT. This is completely different from social media, and everything is new. A new challenge.
But I’m not biting the hand that fed me. If there was something good about five years of Instagramming and writing there, coming and going, it was the opportunity to create and think of WHAT and HOW I want to share my work.
The title of this post is “create opportunities, share your work” but social media is the opposite. You work on sharing the things you create by enjoying the opportunity to share them in a place where people will see them. AND you have instant feedback, too. So, sharing my work there was an easier opportunity to create and be noticed and criticized. I needed that. And by doing this every day, I built my voice, my style, my readership, a community, and that helped me mold what I’m going to start sharing here from now on. Some things just like what I shared there, and new things that I want to experiment with.
And it was good, because, somehow, I did things differently. I did not always play according to the rules, I even broke some of them many times, and I refused to be like any other player in the game. And still, I made it. That’s how I’ve built the readership I have today. Not 40K+ followers but the thousands of readers who read what I write every day. They (or you) don’t go to my feed on Instagram to see a photo of a book, a tablet, and a coffee cup on a table over and over and over again. It’s about the caption, the writing. If it’s not, I’m sorry, but this is not for you.
If you’re here, reading this, coming from wherever I just shared that I published this post today, it means you like what I write no matter where I am. And that’s what I want to focus on. I want to create my own game and own it.
The final thought here is this: CREATE THE OPPORTUNITY. Is it hard? Yes, hard as f—. Hard as a rock. How do you do it? SHARE YOUR WORK. No matter what. Day by day, you’re gonna wear that f-ing rock away.
Now, share what you create here in the comments below. Your blog, your social media profile, let me know what you do.