my first post on substack

3 min read

My first step in the home for great writing. First published on Substack.

Hi, my name is João (aka Beardy), I’m from São Paulo, Brazil, I’m a writer and avid reader. I’m also a content creator and I’ve been sharing content on social media about reading and writing with all the passion and love that I feel for those two superpowers.

As I step into Substack, where people believe that what you read matters and great writing is valuable, I start writing a new chapter for my future as a content writer by adding a new brick next to my Instagram account, Twitter, and blog, expanding my content and hopefully finding a new place to hang out.

You see, a while ago, I decided that I would sit every morning for about an hour, during breakfast, having coffee, and sit and write something to someone who also believes that what you read and write matters.

I share what I’m reading, what I’ve read, I try to provoke deep conversations about books, life, and writing. And I try to bring people to read what I write because I believe that’s the ultimate goal of every writer.

I like to think that I write for readers, not followers. On the day that I’m writing this, I have over 40K followers on Instagram, but I know that the people who actually read what I write are not even half of that number. But they are who I write to. I write to you, who’s also reading this.

Thinking of that, it doesn’t matter how many followers you have, what matters is how many readers interact with you. And by interacting, I don’t mean those who just hit the hearts and bring shallow comments to your game, I mean those who relate to what you write, and those who, by reading your content, feel they can participate in the conversations and add their own thoughts and ideas to what you shared.

So, this is an experiment. Almost like a new beginning. I’m using Substack to create a new way for you to read what I write in the same format that I do on Instagram, but with a new layer and a new perspective to it, and without the whole social media game thing.

For a month, starting today, I’m gonna reduce the words of my captions on Instagram and start writing here what I would write there every day. All the posts I create on Substack, for now, will be archived on Substack and remain free, and they will also be available on this blog.

If everything goes as I think it will, I’m also gonna start a paid subscription, where you will get A LOT more than the free daily posts I will keep sending.

But let’s talk about that later.

If you want to join me in this new adventure and experiment, subscribe to this publication, and let’s write this new chapter together.

Subscribe: https://beardbetweenthelines.substack.com/


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