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    If Instagram were just the door…

    If Instagram were just the door of the coffee shop where we meet every day, where would our table be? You never know what’s gonna work and what’s not and when you commit to an idea and you don’t like the results, you’re gonna want to go back and try other things and change. And that’s hard to explain. I saw a video on YouTube by @petermckinnon last year about this. He’s an amazing content creator and he said something like “don’t announce your content or new things”, cause changes are inevitable and you’re just gonna pigeonhole yourself to whatever you announce. He also said he was not happy about…