• Archives,  instagram,  writing

    Do you think your captions are too long?

    Dear Reader, Long captions or blog posts can be tricky. Writing them feels amazing, but sometimes they can be too long for your readers, specially when you decide to do it more than once a day. From my experience, posting too much or long posts twice on the same day can mean less engagement or less encouragement to read. I do it on purpose, though, because I write to people who read, you know? If you don’t read, this is just not for you. I’m sorry. And I know who the non-readers are because all their comments here are usually about the pictures, rudely ignoring the caption, or they comment…

  • Archives,  instagram

    Saturday updates

    writing I took March to finish my final draft. It took me five days to realize we’re already in March. I expect to be on the march next week. See what I did there? No comments. blogging Yesterday’s poll in my stories made me take urgent measures in my blog and content planning. Well, not that urgent, but 200 people answered that they read most of my content on Instagram, 10 on the blog, 34 on both. So, here’s what I did: • First, I used the words of my friend and favorite editor, @peholdsworth: “Bloody’ell” • Then I took a deep breath and agreed that I knew that already and…

  • Archives,  blogging,  content creation

    How I write my Instagram captions

    It took me a while to realize that Instagram captions had a formula and that I could use it without selling my soul. Before you say it, it’s not copywriting as many social media gurus sell in their online courses. Copywriting works for brands but not much for real people. So, before we dive into it, let me start with some premises. Social media is defined as a digital technology that facilitates the creation, sharing, or exchange of information, ideas, interests, expression. But what happens if we break those words and think a little bit more. Media is the plural of medium, a means by which something is communicated or…